Copywriter Marianne Zweifel edits her profile and portfolio on freelancerportal.ch, affording her the ease of use of a user-friendly CMS.
Her own domain, zweifel.gl used to be a mere redirect and remained invisible. This desideratum in her personal branding strategy prompted her to contact me. Together we developed the concept of a 1-page site that is permanently ‘under constuction’. In tune with Marianne’s core competence as a writer, we chose the typewriter as visual metaphor:
Working with ‘Courier’ was very inspiring, mainly the concept of ‘mono-spaced’ fonts caught my attention and several ideas for text-effects that exploit this characteristic are currently bubbling in my head. I hope I’ll find some time in the coming year to play with them – stay tuned!
